New York & Company Reveals Spring Campaign that Encourages Women to Stand Together
NEW YORK, Feb. 1, 2018 /PRNewswire/ — New York & Company (NYSE: NWY) has unveiled a sneak peek of Gabrielle Union’s newest campaign, featuring the four leading actresses of BET’s hit show, Being Mary Jane: Gabrielle Union, Lisa Vidal, Margaret Avery, and Raven Goodwin. Aptly titled, #AllTogetherNow the campaign celebrates diverse body types and inclusivity of women of all ages. The full collection will be available to purchase in stores and online beginning Saturday, February 3.
The campaign aims to create a dialogue between customers, followers, and fans. New York & Company encourages users to post photos of friends, family, celebrity role models, and anyone else who inspires and motivates them. By utilizing #AllTogetherNow on social media, New York & Company intends to bring women together to lift each other up and support each other. The new campaign attests to the New York & Company mission of embracing diversity and inclusivity while offering affordable, on-trend styles that empower customers to look and feel their best.
Gabrielle expressed her ideas behind her most recent campaign citing that women must unite to lift each other up and support each other through adversity. “We need to come together. Rise up. We will not be defeated.”
This collection will start at $34.95 and will include sizes 0-20 and XS-XXL. Beginning in April, the Company will expand the collection to include additional sizes of plus, petite, and tall. Gabrielle spoke with InStyle.com revealing, “People were like, ‘We need extended sizes, we need more diversity of sizes,’ and I heard you loud and clear, and I’m offering it.” She continued, “I want to make easy-to-wear, easy-fit, comfortable clothing that you can wear from work to the club, and it doesn’t feel like it’s attacking you.”
Fans of Being Mary Jane can look forward to seeing their favorite actresses throughout Gabrielle’s spring and summer campaigns.
Brand Contact: Angela Apolito, 212-884-2495, AApolito@nyandcompany.com
About New York & Company
New York & Company, Inc. is a leading omni-channel women’s fashion retailer designing on-trend and versatile collections at a great value. The specialty retailer, first incorporated in 1918, has grown to now operate over 400 retail and outlet locations nationwide while also growing a substantial eCommerce business. Its branded merchandise, including collaborations with Eva Mendes and Gabrielle Union, is sold exclusively at these locations and online at www.nyandcompany.com.
SOURCE New York & Company
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